Mercury Insurance Collaborates with LA Kings to Introduce Unprecedented Fan Experiences

LOS ANGELES, Dec. 20, 2023 /PRNewswire/ — In a groundbreaking partnership, Mercury Insurance and the Los Angeles Kings have unveiled an innovative augmented reality (AR) experience that promises fans a whimsical journey through iconic landmarks in the city. The immersive “Where’s Bailey” AR adventure, conceived in collaboration with renowned artist Nigel Sussman, transforms LA’s recognizable locales into animated scenes, featuring highlights such as the Hockeywood Walk of Fame, a star-studded movie premiere, and the iconic giant donut at Bailey’s Donuts.

Conceived by Nigel Sussman, a globally acclaimed artist and muralist known for his vibrant isometric line art, “Where’s Bailey” invites fans attending Kings games at Crypto.com Arena to initiate their quest by scanning a QR code adjacent to the expansive 10′ x 20′ art installation near the Team LA store on the main concourse. This activates the “Where’s Bailey” web app on their smartphones, turning the mural into a dynamic, crowd-filled landscape where Bailey, the beloved lion mascot, is cleverly concealed. Fans successfully spotting Bailey stand a chance to win an exclusive Kings prize package, including an authentic jersey and two game tickets.

“Erik Thompson, Vice President and Chief Marketing Officer at Mercury Insurance, expressed the shared commitment of Mercury and the LA Kings to the city of Los Angeles, describing ‘Where’s Bailey’ as a love letter to the city. The collaboration with Nigel Sussman, known for his work with major brands like Google, eBay, and adidas, brings a distinctive and engaging seek-and-find experience to life.

Beyond the arena, Kings fans across Southern California can extend the fun with the special Bailey Instagram filter created by Mercury. The “Here’s Bailey” filter enables fans to incorporate Bailey into their Reels or Stories, potentially unlocking surprise gifts such as autographed memorabilia, jerseys, and even tickets.

Luc Robitaille, LA Kings President and Hockey Hall of Famer, emphasized the team’s commitment to putting fans first and praised “Where’s Bailey?” as more than just a game, but a celebration of Los Angeles.

For more details on the “Where’s Bailey?” AR experience, visit https://mcy.co/kings-pr.

About Mercury Insurance

Mercury Insurance (NYSE: MCY) is a multi-line insurance carrier primarily offering personal auto, homeowners, and renters insurance through independent agents in Arizona, California, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas, and Virginia, with additional offerings in Florida. Since 1962, Mercury has provided customers with competitive rates and excellent customer service, earning accolades such as “A” ratings from A.M. Best and Fitch, as well as “Best Auto Insurance Company” designations from Forbes and Insure.com. For more information, visit www.MercuryInsurance.com or follow the company on Twitter or Facebook.

SOURCE Mercury Insurance